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As per the definition in Wikipedia - Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.   Digital Marketing is one of the fastest growing field and opening new window of opportunity for all type and size of business to market their product to their prospective customer. Digital Marketing allows the business organizations to reach to their prospective customer with low starting budget, target only to a particular segment of customer based on their demographic information, quick analysis and adjust their budget as per the ad responses, keep them connected using website, social media or regular updates via email, sms, feeds etc. It has also add a new job verticals &   career opportunity in digital marketing for freshers and experienced IT professional with adequate domain knowledge. Purpose of this blog ar...

We are living in a digital era, where everything around us is getting digitize. Digital revolution and Information Technology has deeply affected  the way we used to exchange the information and communicate with other. Some of the key challenges for educational organisations are facing today are - Admission, Administration & Academics and Employability .  Why an Organization need to adapt IT Solutions ? Digital revolution & IT has a huge possibilities, and can play instrumental role in current scenario. An organization can use it as an opportunity to easily reach to the prospective user, manage and analyse huge amount of data quickly. IT can be used in almost every sectors and functional areas of the organization to improve the performance and, can increase overall efficiency of the organization.  Digital Marketing, ERP solutions, social media management are few examples. Today IT plays key role and every steps and functions of the organization, and ...